| 5.2.1 Identify the different types of sites that make up the Web, how each differs from the other, and how marketers can take advantage of each type of site | ||||
| 5.2.2 Understand the importance of keeping visitors coming back to a site | ||||
| 5.2.3 Learn the methods that sites utilize to increase customer retention | ||||
| 5.2.4 Explain the issues involved in copyrighting, trademarking, and licensing | ||||
| 5.2.5 Identify the issues related to working in a global environment | ||||
| 5.2.6 Define web‐related mechanisms for audience development (attracting and retaining an audience) | ||||
| 5.2.7 Identify how the Web is different from other marketing tools and the added value it can provide to marketers in developing brands | ||||
| 5.2.8 Discover how to promote and market your Web site to help drive new and returning traffic | ||||
| 5.2.9 Learn how marketers can track Web sites and what information relating to a Web site they can analyze |